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At the Football experience, the biggest sport in the world can be played, seen, heard and felt. Bitmove created a commentator studio where participants were able to add their own creative commentary into the classic football moment of their choice. While sitting in a studio-like booth that overlooks the experience through glass, a well-known Dutch sports newscaster guides participants through the steps of making their own video. After creating this unique video of themselves acting as star-commentators to their favorite football moment, participants can show off their skills and send their performance to friends. The Football Experience has welcomed roughly 30.000 visitors in the last few months of which 5.000 have recorded and sent a video leading to well over 10.000 web views. About 40 percent of these visitors also signed up for the newsletter.