During the Olympic Winter games in 2010, travelling to Whistler Olympic Park to ski jump was unnecessary. In busy shopping areas in Amsterdam and Utrecht passersby were able to take the jump in bus stops. Literally, participants could simply step onto the skis and plunge down a virtual ski jump to the roar of the crowd.
Participants are emailed their digital souvenir – a video starring them – that can then be forwarded to friends and posted on YouTube or Facebook. Thousands of curious passersby were interested and captured by this unique and innovative Samsung promotion that generated many exciting videos and pictures.