Bijenkorf – Interactive Shopping Windows
Bitmove is proud to offer a variety of services aimed at maximizing the visibility of our customers and helping them tell their stories. Recently, we worked with You Have Found to help install a high-quality interactive project for Bijenkorf, a chain of luxury department stores. The client contacted us to ask if we could help them install an interactive shopping window experience in their store for Christmas. Knowing how important it was to get the job done before the winter rush, we got to work immediately!
We met with the client, ascertained their expectations and requirements, and then commenced production. The use of interactive shopping windows has been on the rise for some time, and it has become a wonderfully positive and powerful marketing tool. We worked to ensure that the new interactive shopping window would capture the attention of many people. Our aim was to deliver a nice, festive finish in this season of goodwill. We developed a window which reflected and complimented advertising in Bijenkorf’s TV commercial by, for example, including a large fairy tale book like the one seen in the TV commercial. This window’s interactive features allow people passing by to open the book by clicking on the window button. While the book opens, the lights turn on, jingle bells music plays, and the teddy bears which are for sale in the shop appear in the book.
So far, the results have been very impressive. People have queued up to use this outstanding feature. The interactive shopping window has both boosted the store’s public profile and generated a large spike in traffic to both the window and the store.