The Volvo Ocean Race is the largest, fastest, roughest and most dangerous sailing event on the planet. PUMA entered the 2011-2012 race with the MAR MOSTRO – the monster of the sea. At in-port events PUMA is represented with a pavilion – the PUMA QUAD – where visitors can shop and have fun with the brand. Here, visitors can take an action shot behind the rudder of the PUMA MAR MOSTRO in rough weather, surrounded with water splashes and tentacles. The action packed picture provides the ultimate souvenir for a visit to the PUMA QUAD.
The participant can view the picture on a PUMA branded landings where it can be forwarded through social media and downloaded with a branded frame. Through the landings page, participants can find PUMA sailing on Facebook and Twitter and also navigate to the PUMA sailing website. The interactive application commissioned by Kubik creates an impactful experience on location which thousands of people got to enjoy in the first week alone.