The Rijksmuseum in Amsterdam exhibited one of the most controversial pieces of art in history: ‘For the Love of God’, a skull set with 8601 diamonds that was created by Damien Hirst. Partly because of its extreme price it is the most discussed piece of art in history. The controversy and discussion the artwork evoked – both offline and online – was used to promote and extend the ‘For the Love of God’ exhibit.

Visitors to the ‘For the Love of God’ exhibit could leave their opinion on this piece of art in an interactive confession booth. The live content of ‘talking skulls’ was automatically uploaded from the booth to a ‘universe of opinions’ website created by SkipIntro.


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