The amount of people the government reached with the interactive billboard is stunning. Public service employees in the Netherlands often encounter aggression and violence, and onlookers only rarely intervene. By presenting such a scenario live on large interactive billboards in Amsterdam and Rotterdam, passersby suddenly found themselves involved in a difficult situation, and as a result, were made aware of the problem. The display was created by using previously recorded video on a blue screen matched with live video.
Aside from thousands of curious onlookers in Amsterdam and Rotterdam, the campaign was a hot topic of discussion during the running period. Tim O’Reilly tweeted about the campaign and he alone reached well over 1 million people. Videos of the campaign, published on several online platforms, were viewed over 350.000 times. A Dutch television show ‘RTL Boulevard’ also discussed the campaign and reached almost 1 million viewers.
Ministry of Internal Affairs - interactive billboard – SpinAwards – Silver (Media inzet)
Ministry of Internal Affairs - interactive billboard – Cannes Lion – Bronze (Film)
Ministry of Internal Affairs - interactive billboard – ADCN – Goud (Print & Buitenreclame)
Ministry of Internal Affairs - interactive billboard – ADCN – Silver (Interactief)