Enhance the Shopping Experience
We are proud to be a partner of GrandVision for the realisation of interactive retail projects in their worldwide optical stores. GrandVision is the world’s leader in optical retailing with over 7.200 stores in more than 40 countries and known for brands like Pearle, Eyewish, Solaris and many more.
The assignment of Bitmove was create concepts and ideas to improve the shopping experience and support clients to make buying decisions in the store. As a result Bitmove developed an omni-channel kiosk with a range of helpful and informative touchscreen applications.
The main feature is the “Fitting Tool” app, a smart solution to compare frames if you have bad vision. Shoppers use a large touchscreen to take up to four photos of their face with different frames they like and them compare them with their own prescription glasses, in order to have a sharp look on how the different frames look on them. Other features of the application are:
- “Make an appointment” feature
- Browse the online glasses webpage
- Browse the sunglasses webpage
- “Lifestyle quiz”, advice tool
- “Find my Match” quiz, advice tool
- Eyecare information
- Feedback tool “How satisfied are you?”
Bitmove delivered this project from A to Z, including concept, prototyping, 3D drawings, software development, hardware development, installation and projectmanagement. This concept has now been successfully rolled out in 8 countries and more to come.