Bitmove - Heineken - Men with talent
Bitmove - Heineken - Men with talent

In the summer of 2010 Heineken was on tour with ‘the Heineken Star Club’ to several outdoor dance events in the Netherlands. In a designated Heineken area, visitors can watch performances from comedians and musicians and play a part in the newest Heineken ‘Men with Talent’- TV commercial. In a mobile TV studio that is completely decorated in style with the Heineken TV commercial, 5 people can appear in a ‘Men with Talent’ act: playing the famous ‘zamfir’ panpipe song on beer bottles. This act is recorded in front of a green screen and then edited into the original TV commercial. The result is a hilarious video starring 5 friends with clear Heineken branding. On the Heineken website, the friends can download their movie and share the fun with others.