Twitter loves sports and vice versa, so they asked Bitmove how to share this love with the visitors of various of their live events via a physical intervention. Bitmove came up with the ‘Social Airhockey Table’: a customized airhockey table that integrates visitors’ Twitter accounts.
Players enter their Twitter name on the tablets attached to the frame of the table. The application keeps track of their score. When the winning shot is fired during the matchpoint, a short videoclip of the winning point is automatically recorded by built-in cameras. This video together with the score is posted instantly on the Twitter. The result: hilarious content created by brand ambassadors, viewed by many Twitter users!
