Samsung introduced the new Galaxy S7 phone which provides the best phone camera at the moment of release. To prove this, Samsung’s ad agency Cheel came up with the idea to setup smartphone test centers at retail stores and high traffic bus stops. Passersby could take a picture with the Galaxy S7 as well as their own phone to compare the two and see the stunning result of the Galaxy S7 camera themselves. Bitmove developed the technical part of the spectacular abri-, window- and instore displays…
