Apenheul is a revolutionary park where animals live in a natural and free environment. Bitmove developed 3 interactive photo booths for the park where visitors can take a picture with some of the coolest inhabitants of the park. This results in fun and relevant pictures that express the ideology of Apenheul. Pictures can be emailed and shared on Facebook right from the park. Visitors line up in front of the kiosks in order to take home and share a great souvenir of their visit.
In 5 months close to 60.000 pictures were sent and over 15.000 opt-in email addresses were collected. A picture generates 4,3 visitors to the Apenheul branded landings page. On top of that 30% of pictures are shared on Facebook resulting in a massive market reach.